DO YOU REMEMBER WHEN SMOKING WAS COOL?
I would definitely not light up after dinner in my favorite restaurant these days, but there was a time when..
Smoking was a rite of passage, a symbol of sophistication. Movie stars smoked: James Dean, Elvis, Kathryn Hepburn, Sophia Loren, Marilyn Monroe, Bob Hope, Elizabeth Taylor, Doris Day, to name a few. Smoke rose along the edge of the TV screen from Edward R. Murrow’s ashtray as he delivered the evening news. Presidents Eisenhower and Johnson smoked. Doctors, including the Surgeon General, smoked. Even Fred Flintstone smoked! Cigarettes dominated the advertising market and heavily supported prime time TV, sponsoring such popular family programs as “I Love Lucy,” “I’ve Got a Secret,” and “The Adams Family. All, among many others, brought to us by the cigarette industry. In this vintage Philip Morris commercial, Lucy tells us “how to keep your man happy” by choosing the right cigarette.
Click here to view.
Most men, including my father and uncles, in the small Louisiana community where I grew up smoked. Sundays after church would find them clustered on the steps or under a nearby tree, hastily lighting up or stoking pipes, although it was considered immoral by some, and especially on church property. However, it was more or less accepted as a good man’s reward for bringing the family to church. There was no debate, however, on the subject of smoking for women. It
was “trashy” and everyone knew it. I never smoked until years after leaving home and then never, ever, in the presence of a family member. The only woman I knew who was able to escape the ire of the community for flaunting the “smoking ban” for women was my wonderfully eccentric Aunt Ivalee. But then, she was from New Orleans…
I began smoking in earnest in grad school. And I loved it. I loved it all. The ambience, the romance of it, that special camaraderie among smokers. I loved blowing smoke rings. I loved a cigarette with a cup of coffee after dinner. I loved the way it made me feel. And it didn’t hurt that it helped me keep the weight off. And after all, I could always quit…whenever I was ready.
On July 12, 1957, the Surgeon General issued the first official, and greatly understated, warning about the harmful effects of smoking. Seven years later, the American Cancer Society released a slightly stronger warning. However neither acknowledged the compelling evidence of the link between lung cancer being suppressed by the tabacco industry. A virtual war ensued over the next three decades between health care advocates and the powerful Tobacco Institute. Eventually health advocates won an uneasy peace, taxes were levied, warning labels required, and smoking rates declined, as more and smokers attempted to kick the habit. But what no one knew then, was that the power of the nicotine addition is comparable to that of heroin, and for most people, more powerful than alcohol.
I eventually quit smoking in the 80s, my resolve being fortified by the growing public disfavor of smoking. Secondary smoke had been implicated in lung cancer and growing number of restaurants restricted smoking to designated areas. Some airlines banned smoking on flights less than two hours and by 1990 all smoking on airlines was banned.
But breaking the nicotine habit turned out to be far more difficult than I had imagined. A few days (or hours) after gathering my resolve, throwing all my cigarettes in the trash, out the window, giving them away, etc., would find me scrounging for cigarettes under sofa cushions, jacket pockets, even trash cans. Those humiliating experiences gave me a new understanding of the power of addiction and compassion for those under its spell.
Today, with all the knowledge at hand about the harmful effects of cigarettes, smoking would seem to be a game-stopper. However, about 15% of adults and sadly, 20% of teenagers, are smokers today. I would like to think that if my rebellious teenage self had known what I know now about smoking, she would have exercised the good judgment not to light up. But, sadly, good judgment seems to be something we learn by making mistakes, assuming we live through them.
Click here to view a history of the effects of smoking on health.